BTS–it’s not just a Korean boy band but a key piece of a kit in your brand toolbox.

Your superfans want to know how your products are made. They want to know about the creative process. They want to know the people behind the brand (yes, that’s you!). They want to see the “before” not just the “after.”

To use the A-word, authenticity builds trust. There’s vulnerability in it, but so much power (and so much brand equity) too.

In our second post in our series about brand building via SMS, we dive deep into behind the scenes content with great examples from Fenty, Crocs, and Ben & Jerry’s.

If you missed the first post in our series, sign-up.