A typical retail SMS program goes something like this:

* Reply “y” for your “welcome10” discount
* Blast out random product links
* Send out discounts whenever you’re feeling a bit anxious about sales

You can tell immediately which brands are using which SMS platforms because they all follow the same, stale formula.

Ever get a bunch of texts on the same day with nearly identical offers? The lack of imagination out there is pretty desperate.

We think there’s a better way. In the first post in our series about brand building via SMS, we dive deep into product contextualization with great examples from Culture Pop Soda, Bright Land, and Gen See Beauty

Posts will be sent out every Friday for everyone on the list.

‍

‍