🎵🎵 Ain’t no party like a data party because a data party don’t stop 🎵🎵

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Okay, so maybe the dorkiest party ever, but all our marketing nerds out there know that data (access to it, interpreting it, using it to predict the future) is the lifeblood of any brand’s strategy.

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But not all data is created equal. Far, far from it. There’s a huge spectrum in relevancy, accuracy, and utility between third party and zero party data. It’s like the inner sanctum vs. the outer ring. The circle of confidence vs. the circle of influence. Close allies vs. casual contacts.

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In our latest blog post on customer-centric brand strategy, we detail each level of data ownership (third, second, first, and zero party data), the benefits and drawbacks of each, and how the most savvy brands create actual personalized customer experiences, not just facsimiles of a persona.

#ecommerce #CPG #customerexperience #CX #digitalmarketing #SMS #data #zeroparty

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