🎵🎵 And you may ask yourself, "Am I right, am I wrong?" And you may say to yourself, “My God, what have I done?" 🎵🎵

You may not be quite as perplexed as the Talking Heads, but over-indexing on the good old A/B test can lead you to some strange places. Sure, testing is great for fine-tuning, but when every decision gets A/B’ed to death, things can go from unique to WEIRD in a hurry.

In our latest on customer-centric brand strategy, we dig into how optimizing the wrong things can simultaneously kill creativity and lead to eccentric outputs.

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#ecommerce #CPG #customerexperience #CX #digitalmarketing #LTV #SMS

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