Strategy #4: Post-Purchase Flows That Won’t Sink Your Margins

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So you’ve convinced those new customers to smash that “buy” button. Congrats! 🎉

But if you’re hitting up customers with upsells and additional discount codes before they’ve even unpacked the box, take a breath and take your hands away from the keyboard.

In our next post about customer-centered SMS marketing, we’re talking about the art and science of the post-purchase follow up. We detail what keeps your shoppers coming back without giving away your entire margin. And we share a bunch of tactical ideas you can easily slide into your existing flows.

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